Wrangler takes online visitors on an interactive journey through Portland, Oregon with its latest website, promoting its Spring/Summer 2012 collection, Get Your Edge Back. (The collection is named thus because it features 'selvedge' denim).
As with some of its previous interactive efforts (including last year's Mark Your Territory, and 2010's Blue Bell), the site, by Stinkdigital, features plenty of drag and release fun with the models in an interactive film.
This time, the viewer can drag and release them to make them fall into the floor, which takes them into a new location and different part of the film (based on the idea they're losing and regaining their 'edge' in different ways). There are five different locations in total, including a rooftop, a college library and the Portland waterfront. The film also contains hidden 'Easter Eggs' which can be discovered by playing with the characters. At its end, there's a function that lets you share your favorite scene via social media.