Wrigley: Eclipse Secrets

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A pack of Eclipse gup becomes the key to closeups with the stars of Twilight in Eclipse Secrets, a new AR promotion created out of Firstborn. Fans can hold up packages of Eclipse gum to their webcams to access special videos and images related to the latest film in the vampire. Foregoing the typical AR marker, the site can recognize the Eclipse logo thanks to advanced image recognition tech, so don't bother holding up that sleeve of Orbit.

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