Outside a busy conference room on Yahoo!'s campus, this video wall 'sees' passers-by, attracts their attention, and starts to mimic their gestures. Even a simple movement, starting as raising their arms, will see the tiles of the wall start to move accordingly. Having engaged them, the wall then presents details of key Yahoo! properties such as Sport or Finance.
Creative studio Tronic, which was commissioned by Goodby, Silverstein & Partners, designed and produced the installation.