Yamaguchi Osteopathic Clinic: The Pressing Points

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Dentsu and Projector Inc. teamed up to make elevator riding more fun with this interactive installation promoting Yamaguchi Osteopathic Clinic to young people. An illustration inspired by Rodin's "The Thinker" formed the backdrop for the floor buttons of an elevator at a local college. When pushed, the buttons, or "pressure points," would elicit a response from The Thinker's animated head. The harder the buttons are pushed, the more intense statue's reaction.

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