Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New Yorker: Introducing The New Yorker iPhone App

Published on .

An all-star cast of Lena Dunham, Jon Hamm and director/actor Alex Karpovsky launch The New Yorker's new iPhone app in a somewhat nineties-style filmed web film. For the luddites among you, Dunham herself spoon feeds Hamm and Karpovsky an explanation of what an iPhone is, what an app is, and even what The New Yorker is. Dunham not only appears in the film--she directed it too.

The effort is the mag's latest celebrity attempt to debut its digital goods. Back in 2010, it tapped actor Jason Schwartzman and director Roman Coppola to create this promo for its iPad app launch.

Most Popular