×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Zugara: ZugStar

Published on .



Zugara, the company behind AR-shopping app Fashionista, recently released its latest in Augmented Reality technology, ZugStar. Short for Zugara Streaming Augmented Reality, the technology enables video chatters to share their AR experiences in real time.

The company recently integrated the tech into Fashionista, which originally enabled shoppers to try on clothes virtually using AR and then send images of their outfitted selves to their friends. Now, with ZugStar, friends can try clothes on together, kind of like being in the same virtual dressing room.

But ZugStar doesn't stop there. As seen in this demo video, the tech can also be applied to other areas such as hospitality, medicine, gaming, education and more. "Our plan is to integrate this tech not only into the shopping application but also to look at creating other prototypes," says Zugara CEO Matthew Szymczyk.

Most Popular