Kraft Heinz Marketing Executive Leaves For Beam Suntory

Exodus From Newly Merged Food Giant Continues

By Published on .

Jim Beam
Jim Beam

Another top marketing executive has left Kraft Heinz. Greg Hughes, who was VP-marketing for a division that includes sauces and salad dressings, is joining Beam Suntory as general manager for the U.S., where his duties include marketing oversight in the states.

Mr. Hughes will report to Beam Suntory Americas President Tim Hassett and handle businesses including bourbon, world whiskey and innovation and mixables, which includes vodka and tequila. Mr. Hughes's position is a newly created role at Beam, whose brands include Jim Beam, Maker's Mark Sauza tequila and Pinnacle vodka.

"Greg brings impressive marketing prowess, strategic thinking, commercial acumen and a track record of driving business results in large and small organizations," Mr. Hassett said in a statement. Mr. Hassett joined Beam last year after a 10-year stint at Campbell Soup Co.

Mr. Hughes's exit from Kraft Heinz comes as the marketer eliminates positions and makes substantial layoffs in the wake of the company's formation in July after the merger of Kraft Foods Group and H.J. Heinz.

Last week the company announced plans to eliminate 2,500 jobs across the U.S. and Canada, or more than 5% of its total workforce. That followed an earlier move to eliminate several top-level marketing positions that led to the departure of Tom Bick, senior director-integrated marketing communications and advertising for the Oscar Mayer business; and Kara Henry, senior marketing director, communications and agency relations.

A Kraft Heinz spokesman declined to comment on Mr. Hughes's departure, including answering a question on when exactly he left or if the company has plans to replace him. Mr. Hughes began working at Beam Suntory today.

As VP Marketing for the Kraft-Heinz's "enhancers" portfolio, he was responsible for brands such as Miracle Whip, A-1, and Kraft-branded salad dressing, mayonnaise, and BBQ sauce.

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