Actor Windell Middlebrooks, known for his portrayal of a populist Miller High Life delivery man in TV ads, has died, according to multiple published reports.
TMZ reported that "sources close to Middlebrooks tell us he was found unconscious at home in the San Fernando Valley Monday morning," noting that "it does not appear there was any foul play."
"All of us at MillerCoors were tremendously saddened to learn of the sudden passing of our good friend Windell," the brewer said in a statement to Ad Age. "He connected with people so naturally because he was one of the kindest, most genuine folks around. We will miss him a great deal and he will always hold a special place with us. Our thoughts and prayers are with his family and friends."
The brewer stopped using Mr. Middlebrooks in ads in 2012, and he last made a PR appearance for High Life in 2013. In ads, he played a beer-truck driver known for extolling common-sense values. His character first appeared in 2007 in ads created by then-High Life agency, Crispin, Porter & Bogusky. Crispin later lost the account, but Saatchi & Saatchi kept the character around for a while. High Life is now handled by Leo Burnett.
TMZ reported that Mr. Middlebrooks, who was 36, appeared on TV shows including "Cougar Town," "Parks and Rec," "Scrubs," "It's Always Sunny In Philadelphia," and the "Bernie Mac Show."