NEW YORK (AdAge.com) -- This second annual Ad Age "Innovators" report spotlights the 10 people that our judges selected as the year's most innovative marketers -- big thinkers who are pushing the marketing envelope. The 10 are profiled below and the list of judges can be found below that.
CMO, Gatorade and Propel
Founder and Chairman, Federated Media
VP-Global Brand Management, Nike
VP-Global Design, Johnson & Johnson
CEO, Guggenheim Museum
Tim Mapes |
Managing Director-Marketing, Delta
Bob Harlan |
Chairman-CEO, Green Bay Packers
Paolo Timoni |
President-CEO, Piaggio Group Americas
VP-Global Brand Strategy, Starbucks
This year's Innovators judges included Allen Adamson, managing director, Landor; Peter Arnell, founder-chief creative officer, Arnell Group; Bob Greenberg, CEO-chief creative officer, R/GA; Marsha Lindsay, president-CEO, Lindsay, Stone & Briggs; Joe Tripodi, CMO, Allstate; Kevin Keller, E.S. Osborn Professor of Marketing, Tuck School of Business at Dartmouth; and Pat Hanlon, CEO-founder, Thinktopia.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more