Modern Healthcare and Advertising Age have long reported on the most important and exciting trends in healthcare and marketing, respectively. Last year, for the first time, we partnered to honor the best in marketing/advertising creativity and innovation happening through collaborative efforts in our industries.
Once again, the Healthcare Marketing IMPACT Awards celebrate the exciting work being done to create and implement ethical messaging in healthcare. The awards recognize the industry's best advertising, marketing, promotional and communications campaigns across all media platforms. They spotlight work that advances the mission of provider, insurer, pharmaceutical and supplier organizations as well as educational and advocacy groups in their efforts to deliver high-quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.
This year we are thrilled to honor George Halvorson, former chairman and CEO of Kaiser Permanente, presenting him with the IMPACT Visionary Award. Under Halvorson's leadership, Kaiser became a nationally and globally recognized leader in quality and a model for the best of the best in healthcare. His vision and passion for a better healthcare system for all -- from targeting healthcare disparities to improving diversity in the workplace, to promoting wellness and early childhood education, combined with a laser focus on effective communication -- enabled him to make lasting contributions not only to Kaiser's staff, its patients and their families, but to the entire industry.
Congratulations to all of our winners for their standout work to help healthcare organizations advance their mission. We also thank the tremendously talented members of our judging panel for offering their time and perspective to help us choose this year's winners.