Ad Age and Modern Healthcare Impact Awards Celebrate the Best in Healthcare Marketing

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North Shore-LIJ and its agency planned for months to create a video of the first baby born in 2016 at one of its hospitals to help announce the system's rebranding, winner of this year's Healthcare Marketing Impact Awards Best in Show.
North Shore-LIJ and its agency planned for months to create a video of the first baby born in 2016 at one of its hospitals to help announce the system's rebranding, winner of this year's Healthcare Marketing Impact Awards Best in Show. Credit: J. Walter Thompson/North Shore-Long Island Jewish Health System
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Advertising Age and Crain Communications sibling Modern Healthcare have long reported on the most important and exciting trends in marketing and healthcare, respectively. For the past three years, we have partnered to recognize the best in marketing/advertising creativity and innovation happening through collaborative efforts in our industries.

The Healthcare Marketing Impact Awards celebrate the industry's best advertising, marketing, and promotional and communications campaigns across all media platforms. Our criteria include ensuring those efforts meet the highest standards for ethics and social responsibility.

This is an exciting time for healthcare. All industry stakeholders face unprecedented challenges -- from value-based payment and population health, to demands for increased transparency and high expectations from savvier, more empowered consumers. As healthcare shifts gears, so will marketing.

For these reasons, Ad Age and Modern Healthcare are proud to spotlight work that advances the missions of providers, insurers, pharmaceutical and supplier organizations as well as educational and advocacy groups. Their efforts to deliver high-quality, affordable and accessible care, promote the health of individuals, groups and communities and help organizations thrive and grow in today's rapidly changing healthcare environment deserve attention.

Congratulations to The Bloc, which has been named Agency of the Year for the 2016 Healthcare Marketing Impact Awards. The New York-based ad agency, which focuses solely on healthcare, has been busy helping companies and organizations build brands and relationships, but it's also created groundbreaking social media platforms in-house for education and advocacy efforts. In this year's awards competition, The Bloc garnered nine separate wins, the most of any participating agency.

J. Walter Thompson's campaign to rebrand North Shore-Long Island Jewish Health System as Northwell Health was named Best in Show.

And Nancy Schlichting was this year's winner of the Healthcare Marketing Impact Visionary Award. The longtime CEO of Detroit's Henry Ford Health System, who is retiring at the end of the year, is being recognized for being a highly effective communicator in a complex industry and for her work advancing diversity in leadership.

We give heartfelt congratulations to all of this year's award winners, which can be seen in Modern Healthcare's gallery here. Check out the full coverage here.

We also want to thank our esteemed judges for their time and commitment to helping us recognize the very best in healthcare marketing and communications.

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