×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Under Armour says 150 Million MyFitnessPal accounts hacked

Published on .

The MyFitnessPal application
The MyFitnessPal application Credit: Andrew Harrer/Bloomberg

Under Armour Inc., joining a growing list of corporate victims of hacker attacks, said about 150 million user accounts tied to its MyFitnessPal nutrition-tracking app were breached earlier this year.

An unauthorized party stole data from the accounts in late February, Under Armour said on Thursday. It became aware of the breach earlier this week and took steps to alert users about the incident, the company said.

Shares of Under Armour fell as much as 4.6 percent to $15.59 in late trading following the announcement. The stock had been up 13 percent this year through Thursday's close.

The data didn't include payment-card information or government-issued identifiers, including Social Security numbers and driver's license numbers. Still, user names, email addresses and password data were taken. And the sheer scope of the attack—affecting a user base that's bigger than the population of Japan—would make it one of the larger breaches on record.

Under Armour's announcement comes a day after Boeing Co. said it was hit by a cyberattack. In that case, malicious software affected "a small number of systems," the airplane manufacturer said on Wednesday.

The MyFitnessPal mobile app lets people track their calorie intake, diet and exercise routines. Under Armour agreed to buy the software in 2015, part of a bid to become the world's biggest tracker of fitness information. The idea was to expand upon the company's roots in athletic apparel and accessories.

Now the Baltimore-based company is grappling with the downside of owning a data-centric business. Under Armour has enlisted security firms to help with its investigation and is working with law enforcement.

The company has been sending emails and in-app messages to users to alert them to the attack. It's urging customers to change their passwords immediately.

Bloomberg News

Most Popular
In this article: