"The Big Bang Theory" star Jim Parsons is linking with Intel for his first brand endorsement. The tech brand specifically recruited the smart and quirky Mr. Parsons to push its upcoming RealSense technology in a six-week holiday marketing campaign breaking Nov. 24.
The actor will star in five TV spots, created by McGarryBowen in its maiden campaign for Intel. The campaign will include dozens of companion videos and photos on social media including YouTube, Twitter and Vine.
Playing himself, not his TV character Sheldon Cooper, Mr. Parsons delights in the magic of the new technology in the opening spot, gasping and asking "What's that?" as he bounces around the "restricted access" Intel lab until being kicked out by security.
RealSense techonology is trademarked Intel hardware and software that is being integrated into other manufacturers' devices such as tablets and PCs. The Intel-integrated 3D camera and software launching at the beginning of 2015 is meant to drive consumers to demand the branded technology inside their next device, much like "Intel Inside" campaigns from years past.
The technology also allows motion-detected control, 3D-image scanning and the ability to change the focus after a photo is taken. Acer, Asus, Dell, Fujitsu, HP and Lenovo have all announced products using RealSense. When asked about Apple, an Intel spokesman said, "We can't comment on our customer's plans for deployment."
Mr. Parsons is a four-time Emmy winner for his "Big Bang" work and ranked No. 9 on Forbes' most recent list of highest-paid actors.