On May 5, Ad Age's Brand Summit in Chicago will bring the creators of an evocative Super Bowl ad and an unexpected experiential activation to the conference stage. The talks, part of the Behind the Works Series, will feature Jeep and the Art Institute of Chicago along with their agency partners. Those teams will reveal the technical and creative challenges they faced in producing two memorable, successful campaigns.
Here's a quick look at what the Behind the Work Series, curated by Ad Age's sibling publication Creativity, will cover in Chicago.
Jeep and Iris New York
A moving montage of more than 60 images from history, Jeep's "Portraits" ad for the Super Bowl celebrated the brand's heritage as well as its place in pop culture. At the conference, Fiat Chrysler Automobiles head of Jeep advertising Kim House and Iris New York co-founder and Global Creative Director Sean Reynolds will explain how the 60-second spot came together and how it tied to the yearlong campaign for Jeep's 75th anniversary.
Van Gogh's Bedroom
Art Institute of Chicago and Leo Burnett Chicago
A real-life replica of one of Vincent van Gogh's iconic paintings helped the Art Institute of Chicago see its largest influx of visitors in years, gain thousands of social media followers and capture $6 million in earned media impressions. At Brand Summit Chicago, Leo Burnett senior VP and Creative Director Mikal Pittman and the Art Institute of Chicago's VP-marketing and public affairs Gordon Montgomery will share what it took to recreate "Bedroom in Arles" as a rentable room on Airbnb, building buzz for the museum's exhibit, while providing an immersive experience for art fans.
Don't miss Ad Age's Brand Summit in Chicago; find out more and register at adage.com/brandchicago. Plus, because you're an Ad Age reader, you can save 15% at checkout (if you haven't already registered) with the code READ15.