Here's the Agenda for Ad Age's Brand Summit L.A.

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(Clockwise from top l.) Jimmy Smith, Amusement Park Entertainment; Penny Baldwin, Intel; Ryan Eckel, Dick's Sporting Goods; Jocelyn Lee, DigitasLBi; Ben Steele, REI; Susie Rossick, American Honda Motor Co.
(Clockwise from top l.) Jimmy Smith, Amusement Park Entertainment; Penny Baldwin, Intel; Ryan Eckel, Dick's Sporting Goods; Jocelyn Lee, DigitasLBi; Ben Steele, REI; Susie Rossick, American Honda Motor Co.
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Ad Age's Brand Summit breaks down some of marketing's hottest — and most complex — topics, analyzing the winning and losing business strategies as well as highlighting the most innovative players in the industry.

On Nov. 2 and 3, the conference will return to Los Angeles, bringing leaders from Fortune 500 companies and challenger brands to debate the effectiveness of new platforms and technology and share the stories behind unique campaigns.

  • Michael Dubin, CEO, Dollar Shave Club, will talk about Unilever's acquisition of his five-year-old startup and the impact on its growth strategy and marketing efforts.
  • Penny Baldwin, VP-Brand and Reputation Marketing, Intel, will share how the 48-year-old tech giant repositioned itself to better connect with customers.
  • Ben Steele, Chief Creative Officer, REI, will discuss the impact of the award-winning #OptOutside campaign and what's next for the retail co-op.
  • A panel consisting of Jocelyn Lee, Senior VP-Media, DigitasLBi; Ronald C. Pruett Jr., Co-Founder, RokerLabs and Roker Media; and Ian Schafer, CEO, Deep Focus, will weigh the risks and rewards of live video.
  • A panel that will include Ryan Eckel, VP-Brand Marketing, Dick's Sporting Goods, and Jason Stein, Founder and CEO, Laundry Service, will debate what marketers can do to make their content marketing more effective.
  • Paul Charney and Erica Fortescue of Funworks will lead an interactive workshop showing how to generate creative ideas more efficiently.
  • A panel with Doug Rozen, Chief Digital and Innovation Officer, OMD, and others will explore the current solutions and future opportunities of virtual reality as a content platform and an advertising channel.

Also on the agenda is the Behind the Work series, featuring creators detailing how their projects came to life. The sessions, curated by sibling publication Creativity, include executives from Target, Deutsch LA, Honda, RPA, Mondelez International and Amusement Park Entertainment.

Register for Brand Summit in Los Angeles today at adage.com/brandsummit2016.