Buffalo Wild Wings said Thursday it will no longer air commercials starring Steve Rannazzisi, a move that comes soon after the comedian admitted he had fabricated a story about being at the scene of the 9/11 attack at New York's Twin Towers.
"Upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi," the chain said Thursday.
The decision to pull a new round of commercials comes at a key time of the year for Buffalo Wild Wings, which promotes itself heavily to fans of college and NFL football games.
One of the new spots that had started airing as part of the chain's football push included Mr. Rannazzisi saying the line "but don't just take my word for it." According to iSpot, the ad aired nationally 186 times, most recently on Wednesday afternoon.
Buffalo Wild Wings named TBWAChiatDay as its advertising agency of record in November.