Warner Bros. opened a real-life Central Perk in New York City to celebrate the 20th anniversary of the classic sitcom "Friends." The TV group partnered with Eight O'Clock Coffee and agency Source Marketing to bring the program's fictional coffeehouse to life.
The pop-up shop attracts thousands of fans a day, and is seen by 150-year-old Eight O'Clock Coffee as a means to connect with contemporary audiences. The marketing effort is "significantly more" than the TV company would normally put towards a show that's two decades old, said Lisa Gregorian, president and CMO of Warner Bros. Television Group. The pop-up shop closes on Oct. 18, but Ms. Gregorian said a permanent Central Perk "would be a dream come true."