×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Change Agents

How three marketing chiefs are reviving products, processes and brands

By Published on .

Can a brand reinvent itself, send a new message, target a new market? Can a company develop a new retail strategy, a new process for reaching customers? Can a product morph into something different and newly alluring-without eroding brand value?

In an era in which success is predicated on change and renewal, these marketing chiefs answer yes. They've overcome their individual challenges to start fresh, finding opportunity in departure from the norm.

Read on about how three executives are breathing new life into products, processes and brands.
Most Popular
In this article: