Change Agents

How three marketing chiefs are reviving products, processes and brands

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Can a brand reinvent itself, send a new message, target a new market? Can a company develop a new retail strategy, a new process for reaching customers? Can a product morph into something different and newly alluring-without eroding brand value?

In an era in which success is predicated on change and renewal, these marketing chiefs answer yes. They've overcome their individual challenges to start fresh, finding opportunity in departure from the norm.

Read on about how three executives are breathing new life into products, processes and brands.
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