0.51% Walmart ad-to-sales percentage
Coca-Cola has teamed up with OPI on a collection of nail polish inspired by its beverages. The collection, just the latest licensing deal for the brand, was promoted with a manicure event in midtown Manhattan this week.
The beverage giant's branded products generate more than $1 billion in retail sales annually. And since 2009, Coca-Cola has more than doubled both its licensing revenue and profit. "It's a very profitable business for us," said Kate Dwyer, Coca-Cola's group director worldwide licensing.