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DigitasLBi North America CEO Jumps to Dunkin Donuts as Marketing Chief

By Published on .

Incoming Dunkin' Donuts U.S. CMO Tony Weisman
Incoming Dunkin' Donuts U.S. CMO Tony Weisman Credit: Courtesy Dunkin' Donuts

For Tony Weisman, it's time to make the donuts. Dunkin' Donuts has appointed the North American CEO of Publicis Groupe's DigitasLBi as its new U.S. chief marketing officer.

Weisman officially joins the company in late September and will report to Dunkin' Donuts U.S. President David Hoffman. Weisman will also serve on the Dunkin' Brands leadership team.

In mid-2016, Dunkin' Donuts Chief Global Customer and Marketing Officer John Costello retired from the company. Costello had a global remit.

DigitasLBi, which has worked on the Dunkin' Donuts account for more than six years, is currently working on succession plans for Weisman, according to an agency spokeswoman. Publicis.Sapient Global Co-CEO Alan Wexler will lead the Digitas LBi U.S. operation in the interim, with help from the agency's current executive leadership team.

"Tony will be greatly missed -- as a cultural force, a charismatic leader, and an innovative and visionary CEO -- who cared equally for the health of our business and the health of our people," said the DigitasLBi spokeswoman in a statement. "At the same time, we are delighted that we get to continue our relationship with Tony, now as a client."

Weisman has held the CEO position at DigitasLBi North America since 2013. Before that, he was at the agency for six years overseeing the north and west regions.

Prior to his time at Digitas, Weisman was CMO of Draft Worldwide. He also held various management positions at Leo Burnett for more than 19 years, where he worked on global accounts such as General Motors, Procter & Gamble, Reebok International and McDonald's Corp.

Dunkin' Donuts spent $150 million on measured media in 2016, according to the Ad Age Datacenter.

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