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Is Your Web Site a Profit Center?

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Yosi Heber, president of Oxford Hill Partners and former senior marketing executive with Kraft, Dannon and IAC/InterActiveCorp, outlines how marketing executives can apply the platforms of classical consumer-package-goods and b-to-b strategic planning and marketing to the Internet to create Web-based solutions that help the entire marketing team generate significant new and incremental revenue streams. Read more at AdAge.com
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