When MTV asked a thousand 13- and 14-year-olds what they would call their own generation, none of the names marketers and others have been trying out seemed to appeal. Instead of the Homeland Generation, iGen, Digital Natives or Post-Millenials, to cite a few of the names in circulation, respondents selected "The Founder Generation."
That led a top five that also included Bridgers, Builders, Regenerators and Navigators.
The survey showed that the teenagers born after 2001, and after the Sept. 11 attacks, "have a stunningly intuitive sense of the changing times they've been born into, and the huge opportunity that lies ahead to make new history," said Jane Gould, senior vice president of MTV Insights, in a press release.
Other findings of the survey show that the Founders are the most diverse generation in history, with 90% of the respondents saying that they are going to start a new society with more acceptance of race, religion and sexuality. They also have never known a world without terrorism threats or social networks and have a very positive view of technology. Instead of breaking down the rules of society like the previous generations did, they are going to rebuild a new one with new rules. No wonder so far one of the Founders' favorite movies is "Frozen," a rewritten fairy tale where princesses rescue themselves and the message is to be yourself.
Now what do you think?