Jackie Woodward is leaving her post as VP of global media for General Mills to become chief marketing officer at Krispy Kreme.
The move -- which was confirmed by a Krispy Kreme spokesman -- comes less than two years after Ms. Woodward joined General Mills from MillerCoors. At Krispy Kreme she replaces Dwayne Chambers, who departed late last year to become CMO at P.F. Chang's China Bistro.
At Minneapolis-based General Mills, Ms. Woodward oversaw all paid, owned and earned marketing efforts. The VP global media role was a newly created position when she joined in August of 2014. In late 2015 she oversaw a media review that led to the company selecting WPP's Mindshare as its U.S. media agency. Publicis Groupe's Zenith had been handling the business since 2001.
"Jackie has been a wonderful addition to the General Mills team and has advanced our efforts in many enduring ways," a General Mills spokesman said. "We wish her well in her new role, and know her family will enjoy having her closer to home." Asked in an email if General Mills would be filling the VP of global media role, the spokesman said "we have nothing to announce at this time."
Krispy Kreme is headquartered in Winston-Salem, N.C. Ms. Woodward currently lives in North Carolina and has been commuting to the General Mills job in Minneapolis.
Ms. Woodward joins Krispy Kreme as the doughnut maker transitions to new owner JAB Holding Co. The company in early May announced the Krispy Kreme acquisition in a $1.35 billion deal that gives the European group a snack play to add to its growing lineup of coffee businesses. Krispy Kreme will keep running its business from Winston-Salem.
Ms. Woodward joined Miller in 2006 from McDonald's, and became VP-marketing services for MillerCoors in 2008 after Miller and Coors merged.