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GoPro, Target, Under Armour to Speak at Ad Age CMO Strategy Summit

Event on September 17 in San Francisco Will Provide Fresh Perspectives, Actionable Ideas

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Clockwise from top left: Blair Christie, James Sommerville, Jeff Jones and Diane Pelkey are among the speakers at the Ad Age CMO Strategy Summit.
Clockwise from top left: Blair Christie, James Sommerville, Jeff Jones and Diane Pelkey are among the speakers at the Ad Age CMO Strategy Summit.

Ad Age has released the speakers for its 2014 CMO Strategy Summit, which in its third year is traveling to San Francisco.

The event will be held September 17 at the Marriott Marquis, following the Ad Age Digital Conference on September 16. Ticket packages for both events are available.

The Ad Age CMO Strategy Summit brings together innovative, resourceful marketers, with budgets of all sizes to debate, to network and to learn. This is a carefully edited, high-energy conference, where ideas and insights are gleaned not only from the speakers on stage but from your peers in the audience.

James Sommerville, VP-global design at Coca-Cola, will talk about how the beverage giant finds the right balance between global and local, detailing how "The World's Cup" campaign became the company's largest ever.

Meanwhile, Target CMO Jeff Jones will be joined by Method Founder Eric Ryan and Plum Organics Co-Founder Neil Grimmer. The trio will explain how Target has crafted a truly modern partnership as part of its "Made to Matter - Handpicked by Target" initiative, which will be heavily marketed, beginning this fall. And Go Pro's VP-marketing Paul Crandell will share how the fast-growing camera brand plans to become a media company.

Other featured presenters include Deanie Elsner, CMO of Kraft Foods; Matthew Jauchius, CMO of Nationwide; Diane Pelkey, VP-global communications and entertainment at Under Armour and Blair Christie, CMO of Cisco.

To register and for more information about the event head to the CMO Strategy Summit site at www.adage.com/cmo2014

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