The organization overseeing the food and beverage industry's rules for advertising to children has a new leader.
Elaine Kolish, who led the self-regulatory Children's Food and Beverage Advertising Initiative for 10 years, is stepping down. Her replacement is Joan Rector McGlockton, who joins the organization after serving as VP of industry affairs and policy for the National Restaurant Association.
The CFBAI is overseen by the Council of Better Business Bureaus. The group's 18 members include some of the nation's largest advertisers, such as McDonald's, Coca-Cola Co., Burger King Corp., Kellogg Co., Hershey Co., Mars Inc., General Mills, Kraft Foods Group and Mondelez.
Ms. McGlockton will serve as CFBAI director and CBBB vice president. Before joining the National Restaurant Association she held senior positions in legal, public affairs and corporate responsibility at Marriott Corporation and Sodexo Corporation.
"Her background and deep knowledge of the food industry, nutrition standards, public policy, and the regulatory environment will help lead CFBAI into its second decade and to even greater success in the future," Mary E. Power, president and CEO of CBBB, said in a statement. She praised Ms. Kolish as "an inspirational, pragmatic and enthusiastic leader who is admired and respected by industry, government leaders, and consumer advocates alike."
The CFBAI, which was founded in 2007, oversees rules about what food products can be advertised to children under age 12. It is a voluntary, self-regulation program. Foods advertised to kids must meet certain nutritional standards.
The CFBAI in late 2013 instituted new guidelines that for first time enacted identical nutritional standards for all its members, rather than letting companies pick and choose their own rules. The rules also tightened some of the nutrition standards.