Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.
Among the new releases, Google accompanies its Pixel phone's rave reviews with an instrumental vesion of Matt and Kim's "Good 'Ol Fashion Nightmare"; a little girl dresses up for a school play in Reynolds' ad for cookie baking sheets; Hallmark releases a montage of "extraordinary" moments from 2016;l and The UPS Store boasts its reliability in a funny spot showing a holiday present get crushed on an aiport baggage carousel.
Finally, Dunkin' Donuts features kids mimicking their parents before a morning cup of joe.