Kids Imitate Their Parents Before Coffee: It's Last Night's New Ads

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.

Among the new releases, Google accompanies its Pixel phone's rave reviews with an instrumental vesion of Matt and Kim's "Good 'Ol Fashion Nightmare"; a little girl dresses up for a school play in Reynolds' ad for cookie baking sheets; Hallmark releases a montage of "extraordinary" moments from 2016;l and The UPS Store boasts its reliability in a funny spot showing a holiday present get crushed on an aiport baggage carousel.

Finally, Dunkin' Donuts features kids mimicking their parents before a morning cup of joe.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
<a  data-cke-saved-href='http://adage.com/lookbook/listing/google/2961' href='http://adage.com/lookbook/listing/google/2961'  title=Google Phones: Reviews
Network: NBC
Show: The Voice
Primetime Airing: Nov. 28, 9:39 pm ET
Reynolds: Little Star Reynolds: Little Star
Network: ION
Show: Criminal Minds
Primetime Airing: Nov. 28, 8:22 pm ET
Dunkin' Donuts: Before Their Coffee Dunkin' Donuts: Before Their Coffee
Network: Hallmark
Show: A Very Merry Mix-Up
Primetime Airing: Nov. 28, 10:25 pm ET
Hallmark: Extraordinary Hallmark: Extraordinary
Network: CMTV
Show: Charlie's Angels: Full Throttle
Primetime Airing: Nov. 28, 9:39 pm ET
The UPS Store: The Gifts The UPS Store: The Gifts
Network: Oprah Winfrey Network
Show: Dateline on OWN
Primetime Airing: Nov. 28, 9:30 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Amazon: Old Friends Amazon: Amazon Prime TV Spot, 'Old Friends' Song by Ludovico Einaudi
Online Views: 501,650
Social Actions: 102,149
SpotShare: 7.60%
Apple: Frankie's Holiday Apple: Apple TV Spot, 'Frankie's Holiday' Featuring Brad Garrett
Online Views: 1,150,508
Social Actions: 31,652
SpotShare: 4.14%
Xbox: FIFA 17: The Golden Controller Xbox: FIFA 17 TV Spot, 'The Golden Controller' Feat. A$AP Rocky, James Rodriguez
Online Views: 999,730
Social Actions: 29,920
SpotShare: 3.75%
Old Navy: Fight Night: 50 Percent Off Old Navy: Old Navy TV Spot, 'Fight Night: 50 Percent Off' Featuring Amy Schumer
Online Views: 1,840,713
Social Actions: 4,228
SpotShare: 3.57%
Life: Enjoy All of It Life: Life TV Spot, 'Enjoy All of It' Song by Flo Rida
Online Views: 1,252
Social Actions: 47,166
SpotShare: 3.10%