More Than Idle Chatter

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Marketers must tune in to keep up

"We pay attention to the blogosphere. Our audience is online. They're having discussions about us and about our competitors, and they're talking about the marketplace. It may be good, and it may be bad, but it's important for us to pay attention to what's being said out there."

-Scott Anderson, Hewlett-Packard's director of enterprise brand communications, CNET News.com, January 3, 2006

44,468

Blog posts that mention Harley-Davidson

35,705

Blog posts that mention Budweiser

368,436

Blog posts that mention Starbucks

Wal-Mart is pure evil

Blog devoted to bad news about the retail behemoth

Xbox brokey!

The title to recent post on the blog, "Ryan's Ramblin'"

anythingbutipod.com

Blog devoted to exploring alternatives to the iPod

70,000

New blogs created every day

66,511

Visits per day to The Unofficial Apple Weblog (tuaw.com)

700,000+

Number of blog posts made daily

firstinthirst.typepad.com

Blog about Gatorade, maintained by "First in Thirs" author Darren Rovell
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