As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more
Deborah Conrad, Intel's chief marketing officer since 2008, plans to leave the company at the end of April after 27 years at the tech company.
"It's time to close this chapter so I can open a new one. It's a good time for me to step aside and let someone new come in," said Ms. Conrad, 51. "I've been CMO for six years. That's the longest time I've had at one job at Intel," she said. "I'm really ready to go explore and see what's next for me."
In the fall, she reached the 27-year mark at Intel, including six years as CMO and another landmark: the one-year mark of her return to the position after a 10-month hiatus in 2012 when she was treated for breast cancer.
During her remaining tenure, she will assist Intel CEO Brian Krzanich in the search for her replacement. She will help him start the search process and work on "scoping out the assignment and how that might look different than mine," said Ms. Conrad.
Some of the content and campaign efforts she is most proud of are the content initiative The Creator's Project; the employee-driven "Sponsors of Tomorrow" ad campaign; and Intel's current marketing platform "Look Inside." The company's agency is Venables Bell.
"During her time at Intel, Ms. Conrad has logged many accomplishments, from helping to launch the company's Asia Pacific business in the mid-'90s and overseeing the Apple-Intel relationship when Apple shifted to Intel processors in 2005. As CMO, she counts as a highlight shepherding Intel's move into digital, going from "laggard" to a top digital marketer. Under her tenure Intel stayed in the Interbrand top 10 over the past decade even as new brands like Samsung, Apple and Google joined the group.
"She's a force," said Josh Feldmeth, CEO of Interbrand New York, Toronto and San Francisco. "She not only propelled Intel to unprecedented heights in terms of branding strategy, but she's also been very influential for a couple of generations of people within the Valley. Her legacy is very solid."
Ms. Conrad serves on the boards of the Intel Foundation and The Ad Council.