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Intel Taps New CMO

Staples, P&G Alum Steven Fund Replaces Deborah Conrad

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Intel has tapped Steven Fund as its new chief marketer.

Mr. Fund was most recently senior VP-global marketing at Staples. In that role he created the company's global marketing center of excellence, in addition to restructuring the company's approach to agencies. During his almost four years at Staples, the office-products retailer also worked to reposition itself, introducing the tagline and campaign "Make More Happen" in January.

Prior to Staples, Mr. Fund spent time at Procter & Gamble, where he was responsible for the global expansion of Gillette Fusion. He also worked at PepsiCo in brand management roles. Mr. Fund will report to CEO Brian Krzanich beginning on June 2.

"Steve has served in high-profile leadership roles while helping to build leading brands at some of the world's most prestigious companies," said Mr. Krzanich in a statement. "As our industry and our business is changing, we need to change the way we develop, build and market our products, and Steve is going to be a key asset for us as we move forward. We are very excited about adding Steve to our executive staff to shepherd Intel's marketing activities worldwide as we evolve the industry and the company into the next wave of computing."

Deborah Conrad, Intel's CMO since 2008, had previously announced her plan to depart at the end of April. Ms. Conrad worked with Mr. Krzanich to identify her replacement, as well as how the CMO role would evolve.

Intel works with Venables Bell & Partners on creative. It also recently worked with design agency Red Peak and U.K.-based font foundry Dalton Maag to create a proprietary font, Intel Clear.

The chip maker spent $85 million on measured media in 2013, according to Kantar Media, up nearly 60% from a year earlier.

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