Ad Age is bringing the pages of its CMO Strategy section to life with a marketers-only conference in Chicago on July 18.
The CMO Strategy Summit is intended to inspire and educate marketers looking for smarter strategies to get more out of their budgets. The day's agenda is focused on the most important issues and opportunities facing marketers: harnessing big data, the rise of technology in marketing and proving ROI.
Attendees will hear from a mid-size marketer who runs a P&L on his advertising budget, meet a CMO-and-CIO team who are effectively partnering to improve process and user experience, and network with other marketers with the same challenges.
The agenda also features sessions on sparking creativity, the rise of data-driven marketing, and the importance of -- and lessons to be learned from -- failure.
Throughout the day you'll hear from top marketers from Zipcar, Ikea, Crocs, Vanguard, Build-a-Bear, Dollar Shave Club, Help Remedies, Virgin Mobile, SuperValu, Little Caesars and Cabot Creamery.
Learn more and register at AdAge.com/CMO2012.