Ken Wheaton Named Ad Age Editor

Nat Ives Becomes Executive Editor, Natalie Zmuda Promoted to Managing Editor

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Ken Wheaton
Ken Wheaton

Advertising Age today announced several promotions of its longtime editorial talent. Ken Wheaton becomes editor in charge of all editorial operations for the brand. The editor role had been vacant since January 2014.

Mr. Wheaton, who joined Ad Age in 2000, has been managing editor and a regular columnist since 2012 and was the founding editor of Small Agency Diary, developing it into an annual conference and awards program taking place in Boston later this week. He is also the author of three novels: "The First Annual Grand Prairie Rabbit Festival"; "Bacon & Egg Man"; and "Sweet as Cane, Salty as Tears."

"Ken is a talented editor with the perspective and depth of knowledge Ad Age needs as we continue to help our audience make sense of the quickly changing marketing landscape," said Rance Crain, Ad Age editor-in-chief. "We are very happy to see him move into this new role as leader of the Ad Age editorial team."

Also receiving promotions are Nat Ives, who becomes executive editor, and Natalie Zmuda, moving to the role of managing editor. Mr. Ives joined Ad Age in 2005 as a publishing reporter after covering the media and ad industries at The New York Times. Aside from captaining media coverage and properties including Media Mavens and MediaBuzz, Mr. Ives has shepherded the Agency A-List since 2014. Ms. Zmuda joined Ad Age in 2008 as a retail and non-alcoholic beverages reporter and has risen quickly through the ranks. She is currently the editor of CMO Strategy and is the editorial lead on Ad Age's Brand Summit. She is also a frequent guest discussing advertising on "CBS This Morning."

Simon Dumenco, who has been serving as editorial director since October 2014, will resume his role as editor at large, a role he has held with the brand since 2010. As editor at large he will work to develop several new initiatives for the organization.

"We are delighted to maintain our long heritage of developing and elevating talent in our organization," said Allison Arden, VP/Publisher. "This change enables the individual focus required for our core brands as we continue to expand all the ways we deliver content on Ad Age and Creativity."

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