Kimberly-Clark Names Family-Care Exec Scott Usitalo CMO

Veteran of P&G Succeeds Clive Sirkin, Who Left Last Year for Kellogg

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Kimberly-Clark Corp. has named Scott Usitalo as chief marketing officer, succeeding Clive Sirkin, who left late last year to become chief growth officer at Kellogg Co.

Scott Usitalo
Scott Usitalo Credit: Kimberly-Clark Corp.

Mr. Usitalo, who was most recently president-North American Family Care at K-C and a 24-year veteran of Procter & Gamble Co., will report to President-Global Brands and Innovation Tony Palmer and be based in Chicago, a spokesman said. K-C markets such brands as Huggies, Kotex, Poise and Depend.

An engineer by training, Mr. Usitalo worked in brand management, global marketing and manufacturing roles at P&G, working as a consultant for Seed Strategy before coming to K-C in 2008. K-C's Family Care business oversees such brands as Kleenex, Cottonelle and Scott, which have taken some different directions for the categories creatively on his watch, such as Kleenex's emotional "Someone Needs One" campaign launched last year.

"Scott has demonstrated his ability to grow the business by challenging the category status quo," Mr. Palmer said in a statement. "As chief marketing officer, Scott will continue to challenge our marketing function to be the core driver of our growth around the world."

K-C reported $710 million in global advertising spending last year, down 7% from the prior year amid pressure from a stronger dollar on sales and earnings. Sales were $9.2 billion, down 4%. But the company has been beating chief rival P&G in organic sales growth, which were up 5% last year. Organic sales removes the effects of currency, acquisitions and divestitures.

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