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L'Oreal USA Names Marie Gulin to Succeed Speichert As CMO

Digital and Integrated Marketing Vet for L'Oreal Paris Steps Into U.S. Role

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L'Oreal USA has named a veteran of its L'Oreal Paris brand as CMO to replace Global CMO Marc Speichert, who left last week for a post in Google's client-and-agency-solutions division.

Marie Gulin, CMO of L'Oreal USA
Marie Gulin, CMO of L'Oreal USA

Marie Gulin has over 15 years' experience directing communications and digital marketing strategies, most recently as global head of integrated marketing communications for L'Oreal Paris. She has worked extensively in digital marketing and e-commerce roles for the company, mainly for L'Oreal Paris but also for the Vichy division, according to her LinkedIn profile.

"L'Oreal is fortunate to have developed for itself a deep bench of dynamic global marketing talent and was able to identify an immediate replacement," the company said in a statement. Mr. Speichert had been recruited into L'Oreal in 2010 from Colgate-Palmolive Co.

Mr. Speichert late last year also had taken on global marketing duties, though he continued to report, as does Ms. Gulin, to Frederic Roze, New York-based president-Americas for the company.

A L'Oreal spokesman declined to comment on how the global marketing duties would be handled. Marc Menesguen, L'Oreal's top global marketer before Mr. Speichert, became president of its global consumer-products division last year, though he had continued to handle some broader global marketing duties prior to Mr. Speichert's promotion later in the year.

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