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How to Be a Better Client

Keep the Change: Best Buy Marketing Chief's Resolutions for 2012

Collaboration, Efficiency on the Agenda for Senior VP Drew Panayiotou

Published on .

Drew Panayiotou
Drew Panayiotou

THINGS I'LL KEEP:
1. Tissue sessions that are deep-dive discussions around the creative brief
2. Tweaking account teams for fit with Best Buy culture
3. Routine top-to-top monthly dinners
4. Better advance planning

THINGS I'LL CHANGE:
1. Driving more cross-agency collaboration between media planning and buying
2. Investing too much time on poorly written briefs. Get the brief right the first time.
3. Thinking about advertising in a less-siloed fashion.

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