Consumers are spending more and more time on mobile devices and few ever let their phones out of their sight. Marketers of all stripes are scrambling to optimize for mobile in acknowledgement that mobile, not desktop, is increasingly where consumers are reading stories, scrolling through social media and buying everything from cereal to sweaters and diapers to TVs.
What's a brand to do? Millennials may be leading this trend, but the obsession for mobile is cross-generational and is showing no signs of slowing.
While brands are now able to target, reach and react to consumers across their devices with increasing proficiency, building engagement and, ultimately, loyalty on mobile and digital platforms remains a challenge.
At the Ad Age Brand Summit, November 3 and 4 in Los Angeles, Ad Age will explore how to leverage the power of digital, social and mobile to achieve consumer engagement and affinity.
- Kristi Argyilan, senior VP-media and guest engagement, Target, discusses how the retailer is integrating programmatic and digital initiatives to deliver on its "Expect More, Pay Less" brand promise and create value for its brand partners.
- Jennifer Sey, global CMO, Levi's, shares how the brand is leveraging digital, social, TV, film and print to take the much-loved Levi's brand to new heights.
- Lisa Mann, exec VP-marketing, Kind, offers her own hard-fought lessons as a global marketing leader in how to merge traditional marketing practices and principles with the real-time requirements of today's world.
- Kirk Thompson, VP-marketing and head of marketing and culinary, IHOP, reveals how the restaurant chain revamped its strategy and products to remain relevant in a post-social world.
The Ad Age Brand Summit breaks down brand building in the post-digital age, providing smart solutions for successfully navigating the road ahead. Listen in and speak up as brand leaders talk to brand leaders about what matters most right now and what's coming next. Learn to make better decisions as your responsibilities evolve far beyond traditional advertising.
Register today so you can join the conversation. Save 10% with code AAREADER.