Marketing Hall of Fame Announces 2016 Inductees: Greenberg, Hayes, Ries

American Marketing Association to Honor R/GA Founder, American Express CMO, Ad Age Columnist

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The New York chapter of the American Marketing Association (NYAMA) has announced the 2016 inductees for the Marketing Hall of Fame: Bob Greenberg, CEO and founder of digital agency R/GA; John Hayes, former chief marketing officer for American Express; and Al Ries, marketing strategist and Ad Age columnist.

The Marketing Hall of Fame, now in its third year, honors outstanding contributions in marketing across all fields and industries. The honor is open to marketing professionals with a minimum of 10 years of experience who are responsible for high-impacting innovations, raising marketing's profile in business or creating new tools and approaches.

"Our 2016 inductees represent an extraordinarily impressive cross-section of influential marketers, all world-renowned for their outstanding contributions to the field," said Joanna Seddon, president of the NYAMA and OgilvyRED, in a statement.

Mr. Greenberg founded R/Greenberg Associates with his brother Richard in 1977, as a design and motion graphics shop and saw his company evolve to a digital advertising agency to its present incarnation as intergrated marketing services company.

Mr. Hayes oversaw American Express' marketing efforts for more than 20 years. His work resulted in iconic campaigns like "My Life. My Card" and over 200 new product launches. He also was behind the company's founding sponsorship of the Tribeca Film Festival and was one of the creators of the RED campaign to help fight AIDS in Africa.

Mr. Ries is a marketing consultant who has published 11 best-selling books in six decades of work and introduced the concepts of positioning and focus in marketing. At 90, Ries works full-time with his daughter Laura at Ries & Ries consulting firm in Atlanta.

Inductees of past years include Trevor Edwards, president of Nike Brands; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; and Philip Kotler, professor at the Kellogg School of Management in Northwestern University.

The induction ceremony will be held on April 28 at 6 p.m. at the PricewaterhouseCoopers headquarters, at 300 Madison Avenue. For tickets and other information, please check the Marketing Hall of Fame's website.

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