Former MillerCoors chief marketing officer Andy England has has been named CEO of National CineMedia, whose cinema advertising network includes the "FirstLook" pre-show shown in theaters nationwide.
Mr. England departed Chicago-based MillerCoors in July amid a management overhaul orchestrated by new CEO Gavin Hattersley. Colorado-based National CineMedia cited Mr. England's experience in dealing with the beer industry's three-tier distribution system as one reason for his hire, stating that "driving growth through distributor networks will be particularly relevant as NCM continues to expand its theatre circuit network." In beer, the three-tier system refers to brewers, distributors and retailers, which all have a hand in selling and marketing beer.
"I'm excited to join one of the strongest millennial networks in the country at a time when the entire video landscape is shifting and brands are seeking stronger and more secure video solutions," Mr. England said in a statement. "NCM is one of America's premier 18 to 49 video networks and is highly regarded as the largest cinema digital distribution network with a strong and expanding theatre circuit and advertising client relationship base."
Scott Schneider, chairman of the National CineMedia board, stated that "Andy is a proven leader with significant media and marketing expertise and a deep understanding of the changes that are taking place in the media marketplace and the opportunities they present for NCM."
National CineMedia's ad network reaches 20,050 screens in approximately 1,600 theaters in 187 markets, according to the company.