NFL Themes Are Starting to Take Over the Airwaves: It's Last Night's New Commercials
Plus, the Five Most Digitally Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Walmart, BMW and JP Wiser's Rye rally around game-day ahead of next week's NFL regular-season opener with ads that show fans coming together in bars, backyards and en-route to the game. Meanwhile, Android takes us around the world, connecting people from different cultures through the Google Translate app, which the ad says interprets more than 100 billion words each a day.