Pizza Hut U.S. Names David Timm as New CMO

Chain's U.S. CMO Role, Open Since September, Filled By KFC International Exec

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Pizza Hut has named David Timm as chief marketing officer of its U.S. unit, filling a role that had been vacant for two months with a Yum Brands marketing executive with international experience.

Mr. Timm started in the role last week, a Pizza Hut spokesman said Friday.

Pizza Hut had been without a U.S. CMO since September, when Carrie Walsh left after less than two years in the position to become senior VP-marketing at the Susan G. Komen Foundation.

Mr. Timm most recently served as CMO of KFC in the United Kingdom and Ireland. It was not immediately clear who is filling Mr. Timm's prior role at KFC. Prior to his CMO role at KFC UK and Ireland, Mr. Timm led marketing for the fried chicken chain in South Africa.

Pizza Hut changed ad agencies last year, moving its account from McGarryBowen to Interpublic's Deutsch without a review. TracyLocke also does some work for the brand, including a spot running now featuring Michael Bolton.

Pizza Hut's parent company Yum Brands spent $897.5 million on total U.S. advertising in 2014, up from $885 million, according to the Ad Age Datacenter. Yum also owns the KFC and Taco Bell chains.

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