-Paul R. Charron, chairman and CEO of Liz Claiborne, speaking of his experience at Procter & Gamble and how it relates to leading a company that's embarked on a growth strategy marked by acquisitions and tweaks to existing brands, in Continental magazine, April 2006
"I don't think we are entirely fighting a losing battle. ... With regard to Coke Classic, I think we will be able to stabilize that. I think the growth is going to come from the diet arena. ... Look at Coke Blak, which is not a full-calorie beverage..
Coke Blak is also re-energizing brand Coca-Cola and modernizing it. It is part of the revival of the brand and yet still based on the core. ... We think it deserves a premium price [about $1.99 per 8-ounce bottle]. ... We will have brands out there which are high-revenue, high-margin but not necessarily high-volume. ... That is a different mind-set than where we have been before."
-Neville Isdell, chairman and CEO of Coca-Cola Co., answering the question as to whether Coke is fighting a losing battle trying to win back consumers, given that in the U.S., Coca-Cola Classic sales have declined for five years straight, in The Wall Street Journal, April 17, 2006