Best practices: internal marketing campaigns

The drivers behind successful internal campaigns - which align, motivate and empower employees to consistently deliver a company's "brand promise":

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1 Employee Engagement

2 Senior-Management Support

3 Human-Resources Involvement

4 Marketing Savvy

5 Brand-Promise Delivery

6 Relevant Communications

7 Integrated Horizontal Organizational Structure

From "Internal Marketing Best Practices," a study from the Forum for People Performance Management and Measurement at Northwestern University, May 2006
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