Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Walt Disney says happy birthday to Mickey Mouse around the world, Kohl's showcases an employee's Christmas tradition of handing out candy in costume, T-Mobile highlights the ruff life of tech-savvy dogs without unlimited data and Visa boasts the convenience of its checkout app, with Santa buying a cake pop for a little girl at Starbucks.
Finally, in a salute to "everyday performers" tied to Sunday Night's American Music Awards, a Ram Trucks spot features its most talented men "working it" in a parody of Fifth Harmony's "Work From Home" music video.