Marketing is more complicated, nuanced and challenging than ever. And marketers are feeling the pressure to make a bigger impact with a smaller budget. So we're bringing together some of the smartest minds in the business to discuss best practices, innovative tactics and new tools and technologies. Here, five things you'll learn to do at the CMO Strategy Summit:
Get the most out of your budget. This is the "umbrella" theme of the day and will be addressed from a variety of perspectives. Virgin Mobile's Ron Faris will talk about how "newsroom marketing," helps the company compete with the likes of Verizon and AT&T, while Cabot Creamery's Roberta McDonald will discuss the benefits of "experiential" strategies that resonate with local communities and retailers.
Harness "Big Data" for more effective marketing decisions. The information is out there, but leveraging it in meaningful ways isn't easy. Zipcar's Rob Weisberg will talk about his data-driven approach to marketing and what it can do for you.
See ROI in new ways. One of the more controversial acronyms in the business, every marketer wants to know their money is being put to good use. Vanguard's Michael Ma treats marketing as its own P&L -- a philosophy sure to resonate with many marketers.
Embrace failure. Help Remedies founders Nathan Frank and Richard Fine breathed new life into what can be a mundane space through a combination of creativity and altruism, but they saw plenty of failure before finally hitting it big. They learned from their errors -- and so can you.
Solve problems—creatively. CMO Summit attendees will be privy to something really special—the debut of the Leadership Collective. This group of esteemed industry creatives, including Rick Boyko, former managing director and professor at VCU BrandCenter, will lead a workshop designed to help you get the most out of your creativity, as well as maximize the creativity of those around you.