Required Reading: Cammie Dunaway, CMO Yahoo

The books influencing how marketing leaders think about their business

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Cammie Dunaway
Cammie Dunaway Credit: Cammie Dunaway
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Cammie Dunaway
CMO, Yahoo

"The Wisdom of Crowds," by James Surowiecki. "Critical for marketers trying to understand human behavior and anticipate trends."

"On Target," by Laura Rowley. "Because all marketers should be students of great marketing."

"Beyond the Brand," by John Winsor. "At the forefront of understanding new ways to connect with consumers."

"The Art of Possibility," by Rosamund Stone Zander and Benjamin Zander. "Saw Ben Zander speak recently and was mesmerized. A great book on leadership."
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