CMO, senior VP-marketing, Vanguard Car Rental
"The World is Flat," by Thomas L. Friedman
"All the popular kids are reading it. But I did find it thought-provoking. It's good to review something that causes you to think about the bigger picture."
"Get a Grip," by Al Horner
"I like 'how-to' books. This one was written by Al Horner, a former Navy Seal who has 30 years of experience with turnaround situations. Al lays out his 'five-point checklist' and 'pearls' that he has used to guide his decision-making process."
"Pirate," by Ted Bell
"OK, not a business book but written by the former president of the Leo Burnett Co. and worldwide creative director of Young & Rubicam, Ted Bell. This book is proof that there is life after marketing."