Required Reading

The books influencing how marketing leaders think about their business

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Jerry Dow

CMO, senior VP-marketing, Vanguard Car Rental

"The World is Flat," by Thomas L. Friedman

"All the popular kids are reading it. But I did find it thought-provoking. It's good to review something that causes you to think about the bigger picture."

"Get a Grip," by Al Horner

"I like 'how-to' books. This one was written by Al Horner, a former Navy Seal who has 30 years of experience with turnaround situations. Al lays out his 'five-point checklist' and 'pearls' that he has used to guide his decision-making process."

"Pirate," by Ted Bell

"OK, not a business book but written by the former president of the Leo Burnett Co. and worldwide creative director of Young & Rubicam, Ted Bell. This book is proof that there is life after marketing."
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