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Required Reading

The books influencing how marketing leaders think about their business

Published on .

Joe Tripodi

CMO, Allstate

"Control Your Own Destiny or Someone Else Will," by Noel Tichy

"Talked about how Jack [Welch]...did an incredible job of changing a culture of a company that large."

"Execution: The Discipline of Getting Things Done," by Larry Bossidy, Ram Charan and Charles Burck

"Marketers are constantly chasing down the holy grail to solve all their problems, when really [it's] better execution in the marketplace."

"Bill Bernbach Said," by Bill Bernbach

"It's so focused on reminding everybody that the reason for advertising is to help drive sales."
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