SnapShot: Built to Last

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They've got staying power Good brands don't have to expire. They just need to be reintroduced now and then. Here are a few names, with their birthdates, that have withstood the test of time.

1851

Fruit of the Loom

1866

Jack Daniels

1873

Levi's Jeans

1879

Ivory

1886

Coca-Cola

1895

Pabst Blue Ribbon

1903

Harley-Davidson

1906

New Balance

1919

Barbasol

1923

Chuck Taylor Converse All-Star

1933

Lacoste

1938

Old Spice for Men

1939

Hewlett-Packard

1941

M&M's
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