Spring Is Restless Season for CMOs as Moves Abound in Late April, May

A Scorecard of Who's Left Where, From T-Mobile to Best Buy

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That shuffling sound you hear is coming from C-suites across the country. In the past few weeks, a series of high-profile marketers changed jobs. The hashtag #nationalCMOexitday even turned up on Twitter, though it didn't exactly gain steam. Here's a scorecard:

Barry Judge Leaves Best Buy

Barry Judge
Barry Judge
The retailer's global CMO was leaving to "explore the next chapter in his career." Mr. Judge began at Best Buy in 1999 and was appointed CMO in 2008. According to an executive close to the retailer, recent hire Stephen Gillett, a former Starbucks exec, will take on some of Mr. Judge's responsibilities. Drew Panayiotou, senior VP-U.S. marketing, continues in his role.

Cole Brodman Splits From T-Mobile

Cole Brodman
Cole Brodman
Just weeks into a major brand refresh, the carrier is on the hunt for a new chief marketer. Mr. Brodman, who spent 17 years at the Deutsche Telekom-owned company, will continue to serve as strategic adviser, T-Mobile said. The "Alter Ego" campaign, which brings black-leather edge to its perky pitchwoman, is intended to set a new course for T-Mobile. Senior VP-Marketing Andrew Sherrard has stepped up on an interim basis.

Tony Wells Exits 24 Hour Fitness

Tony Wells
Tony Wells
The career marketer had already clocked time at Nissan, General Motors and Visa before becoming CMO at 24 Hour Fitness. Now he's adding ADT to his résumé. Mr. Wells takes on the role of chief marketing and customer officer at the security and monitoring company. He replaces Don Boerema, who is now ADT's chief corporate development officer.

Chris Burggraeve Departs Anheuser-Busch InBev
 

Chris Burggraeve
Chris Burggraeve
After more than two decades in marketing and brand management, Mr. Burggraeve is leaving his job as global CMO to "explore his own entrepreneurial potential," according to an AB InBev spokeswoman. Miguel Patricio, zone president for Asia Pacific, will take his place.

Anthony M. Lavely Joins Friendly's

Anthony M. Lavely
Anthony M. Lavely
Mr. Lavely will head marketing, public relations and product development in his new position. He has a long history in the restaurant world, serving as CMO at Church's Chicken, as well as holding roles at Ruth 's Chris Steak House, Domino's and Burger King.

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