Some marketers start marketing lighter foods after the holidays as part of the annual get-fit-for summer season. But Subway is using an unusual time of year: it's using fall to tap into a possibly never-before-marketed fitness trend: staying in shape to fit into sexy Halloween costumes. The chain's spot, launching today, follows "Crop Fit," a spot launched in August about a fake fitness trend that uses "hardcore fitness based on 19th century farming practices."
The new spot shows some of the usual suspects in sexy costumes, like a teacher in a too-short skirt or a hot devil. Subway says this and the "Crop Fit" spot are identifying "undiscovered health and fitness trends," a new way for the chain to market its Fresh Fit menu.