See the Look: Taco Bell's Updated Logo Coincides With Vegas Strip Debut

By Published on .

Out with the old, in with the new.
Out with the old, in with the new. Credit: Taco Bell
Most Popular

Taco Bell is ringing in the new week with a new look and a new address.

The fast-food chain is updating its logo for the first time in more than 20 years. The new look coincides with Monday's opening of its first flagship, located on the Las Vegas Strip.

The revamped look and sexy location are the latest ways Taco Bell is trying to connect with young, hip diners.

The logo builds on one that was introduced in 1995, Taco Bell said. The logo work was done with creative consultancy Lippincott and TBD, Taco Bell's internal design group.

The logo allows for more customization with color, patterns and textures, the company said. The new look will hit digital assets first, followed by restaurants and packaging over time.

The Las Vegas restaurant, which is the brand's 7,000th location, sits at Harmon Corner, across from CityCenter and the Cosmopolitan Hotel. Taco Bell announced plans for the restaurant in July, and it officially opens Monday.

"If you're going to throw a party to celebrate the growth and evolution of your brand, there's no better place to hold it than Las Vegas," Chief Marketing Officer Marisa Thalberg said in a statement. "This flagship restaurant is our ultimate expression of the Taco Bell brand and lifestyle."

The Las Vegas location is the chain's fourth so-called Cantina restaurant, following others in Chicago, San Francisco and Austin. The 24-hour location serves food and alcohol. There are eight flavors of "freeze" drinks, including margarita, cola and pina colada, that can be made with or without alcohol. Regular Freezes and Twisted Freezes, the ones that contain tequila, rum, vodka, whiskey or spiced rum, are being sold in 16- and 32-ounce souvenir cups.

The Vegas touches at the spot include serving alcoholic drinks 24 hours a day, a DJ area and a VIP lounge. Along with food and drinks, there are retail items for sale such as hats, shirts, bags and bikinis, Taco Bell said.

The restaurant's modern look includes digital menu boards, portable ordering tablets, and 16 screens to show sports, social media chatter and other entertainment.
Taco Bell's Vegas digs
Taco Bell's Vegas digs Credit: Taco Bell